Episode 13: Michele Hansen on Customer Interviewing

Today, we welcome our special guest, Michele Hansen. Michele is the co-founder of the Software-as-a-Service company Geocodio, along with her husband Mathias. Prior to being an entrepreneur, Michele was a product manager in financial publishing and a project manager for a web development agency. 

She’s also a co-host of the Software Social Podcast, a weekly conversation between two SaaS founders… self-described as “one just starting out, and one who’s established.”

 

Michele is the author of an excellent book on customer interviewing, “Deploy Empathy”, which we are certain to get into today.

 

Referenced on the show:

Deploy Empathy, Michele Hansen

When Coffee and Kale Compete, Alan Klement

Just Enough Research, Erica Hall

Customer Visits, Edward McQuarrie

Practical Empathy, Indi Young

Interviewing Users, Steve Portigal

Demand-Side Sales, Bob Moesta

The Mom Test, Rob Fitzpatrick

Never Split the Difference, Chris Voss

The Pragmatic Programmer, David Thomas & Andrew Hunt

You Just Don’t Understand, Deborah Tannen