Episode 72: Jobs-to-be-done with Jeff Baker

Today, we welcome Jeff Baker. Jeff is president of IGI Group Consulting; standing for Insight for Growth & Innovation. a firm that uses Jobs-to-be-Done and research methods to help firms grow and thrive. 

Jeff and I worked together, years ago, when we both worked for Strategyn - which is ground zero for Outcome-Driven Innovation, a proven system for applied JTBD. He’s been a steady contributor to the world of JTBD for quite a few years now.  

Jeff: It’s great to reconnect and I know that we have a lot to talk about.: Welcome to the Product Quest Podcast!