Product Quest Podcast

Episode 65: UX and Experience Design with Jared Spool

Today we have a guest that if you don’t know him it more than about time that you do. He’s something of a UX rockstar and one of the leading most influential experts in the field: Jared Spool. He is a Maker of Awesomeness at Center Centre the school he started with Leslie Jensen-Inman to create industry-ready User Experience Designers and where he’s training the next UX generation. In the decades he’s been in the tech field, he’s worked with hundreds of organizations, written two books, published hundreds of articles and podcasts, and tours the world speaking to audiences everywhere. And I can recommend his talks, his writing and his courses to anyone interested because Jared is not only a great communicator but always insightful and rarely at a loss for words!

Episode 64: Cynefin framework with Tom Kerwin

Our guest today is Tom Kerwin (https://triggerstrategy.com). Tom is an innovation and UX consultant and coach. He is the author of the card deck Innovation Tactics, a deck of methods, exercises and frameworks that helps to make things people really want (we like that here). Tom is also an active proponent of Cynefin, a decision support framework created by Dave Snowden and he has co-facilitated a workshop with Dave using a complexity framework called The Estuarine framework of Estuarine mapping which we will discuss.
Read Tom's writing on his substack where he writes about the  pitfalls of OKR's, the Estuarine framework and much more!
Tom also hosts a podcast called Trigger Strategy.

Episode 63: Jobs-to-be-done in action with Urko Wood

Today, we welcome Urko Wood. Urko is the founder of Reveal Growth Consultants, a firm that uses Jobs-to-be-Done to help firms grow and thrive. 
Urko and I worked together, years ago, when we both worked for Strategyn - which is ground zero for Outcome-Driven Innovation, a proven system for applied JTBD. He’s been a steady contributor to the world of JTBD for quite a few years now.  
Urko: It’s great to reconnect and I know that we have a lot to talk about.: Welcome to the Product Quest Podcast!

Episode 62: Unlocking innovation with Robyn Bolton

Today we have Robyn Bolton as our guest. Robyn M. Bolton is the Founder & Chief Navigator of MileZero, an innovation consultancy that works with leaders of medium and large businesses to navigate the uncertainty of innovation's "fuzzy front end" to confidently grow their businesses.  Before founding MileZero, Robyn was a Partner at Innosight, the innovation and strategy firm that does not need an introduction here since it was created by Harvard Professor Clayton Christensen. Robyn worked at BCG and was a Brand Manager at P&G where she was on the team that developed and launched Swiffer and Swiffer Wetjet. 

Episode 61: Value Proposition Matrix with Brandon Cornuke

Today, we welcome Brandon Cornuke. Brandon is Senior Director of Innovation for University Hospitals Ventures, an organization charged with deploying healthcare innovation at scale.
He’s the author of The Value Proposition Matrix, something that we’re sure to get into today.

Episode 60: Behavioral Science with Theodora Ziamou

Today, we welcome our special guest, Dr. Theomora Ziamou. She is a behavioral scientist who has worked for the EU through the European Commission, Ernst & Young,  UNESCO - and today with her own consultancy, Enlexis.
Our stated goal on the Product Quest Podcast is to better understand innovation and product strategy. A real mystery that most product managers and leaders face - is the uncertainty with how their customers make decisions.

Episode 59: Greg Larkin – Innovation that matters for bussiness

Today we’ll be chatting to Greg Larking who calls himself a business punk. From what I can see the emphasis is on both: business and punk.
He predicted the subprime financial crisis in 2006 and worked as a director of product innovation at Bloomberg. Now he advises companies such as Google, PWC, Uber, Sky and other Fortune 500 companies to launch transformative products and empower entrepreneurs. He has also built a vetted, invite only community of 200 business punks around the world called Punks & Pinstripes and he's written a book “This might get me fired”. 
Check out https://www.punksandpinstripes.com/

Episde 58: Platform Thinking with Daniel and Tommaso

In this episode, Jonathan Edwards, Yann Vermuth, and Scott Burleson talk to Professors Daniel Trabucchi and Tommaso Buganza from the School of Management at Politecnico di Milano about their book "Platform Thinking" (more at: https://platformthinking.eu/). They talk about the different kinds of platforms and how platform thinking can be used to think about businesses and foster innovation.
You will learn how renowned companies, such as Uber, Airbnb, Apple, and Google, but also others are revolutionizing the industry by leveraging platform models in unique ways.
How can platform thinking lead to strategic opportunities? and how can traditional businesses' develop their own platforms?
Gaining insight into the true nature of platform-based businesses helps foster innovation and creativity, and to develop new avenues for your business.
Tune in to this episode and start your journey on the path of platform thinking!

Episode 57: Artificial intelligence and Jobs-to-be-done

Many listeners will know that this podcast has a JTBD affection to put it mildly. In this episode we will do something very Un-JTBD like: We will talk about a solution! It’s a solution that everyone is talking about right now: Artificial intelligence. What we want to do today is look at AI from two perspectives. The first one is how AI is or might be useful in the context of the Jobs-to-be-done philosophy and practice. The second one is more general: What customer jobs might AI help address? When we think about a company context: What jobs is AI well suited to do? It’s the PQP-Team only this time and we jump right in.

Episode 56: The Wheel of Progress with Eckhart Boehme

Our guest today, Eckhart Boehme, is a strategy consultant and the developer of the Customer Progress Design method. He is the co-creator of the Wheel of Progress, a canvas based on JTBD and inspired by Bob Moesta's 4 forces model. More recently Eckhart has been experimenting with AI tools and has developed an AI-based app that helps with analyzing customer interviews and processing the data.
Eckhart is also an expert on Clayton Christensen's work and prior to becoming an independent consultant, he worked at Microsoft for over 18 years.
Eckhart is the founder and managing director of Unipro Solutions (website: unipro-solutions.com). You can also find additional information about his tool, the Wheel of Progress, which we will discuss today at wheelofprogress.com in one word.